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David Cowperthwaite David gained extensive experience as a Director of Pentax in the UK and was instrumental to the metamorphosis of the Japanese brand’s UK subsidiary from being a single product company into a multi-faceted operation with diverse product line-ups, spanning numerous B2C and B2B markets; from Photographic and Digital Imaging to Construction and from IT to Security. Following his graduation in Business Studies David served his marketing ‘apprenticeship’ with The Rank Organisation. David contributed greatly to the direction of the Pentax global brand through serving on Product Planning and Strategic Marketing Committees in both Japan and Europe. Under his stewardship market lead positions were attained in various industries. A number of his start-up divisions became major contributors to the company’s profitability and success. In addition to his strategic marketing accomplishments, David was the driving force behind the Pentax brand achieving Superbrand status; collecting numerous industry awards for creativity along the way. He was rewarded for his achievements in 1992 by appointment to the Board of Pentax UK Limited, becoming the youngest ever Director of the Company. His role was later expanded from Marketing Director to that of Marketing & Operations Director of the company. The directorship’s remit now also included IT, Logistics, and Facilities Management. A directorship of Pentax Ireland followed. David left Pentax in November 2005 bringing with him 25 years of experience in business management and improvement together with a wealth of knowledge in international product procurement. |
Laurie Moore A brand specialist Laurie spent most of his early career in senior sales, product, major brand marketing and latterly in business management at board level. Most recently, as General Manager of Minolta’s UK Photo Operations he led the UK to become the brand’s most profitable worldwide division, increasing turnover four-fold during his tenure. Previously, in 1988, Laurie was asked to set up Kyocera Yashica UK, the Kyoto component giant’s first UK operation. Starting out with the Rank Organisation Laurie worked on many of its prestigious Japanese brands (and even as a Gallery Manager) before being invited to join Pentax at the establishment of its UK subsidiary where, as Group Marketing Manager, he was involved in the development and international marketing of the world’s first zoom compact camera. Later he moved to Europe to take up the post of European Marketing Manager. Well connected in the advertising and media sector, Laurie works with some of the UK’s exhibition organisers, stand designers and contractors. Advising clients in the entertainment and corporate events management field, Laurie also has strong links with the sales promotion and incentive travel world. As well as providing research and market intelligence to international clients Laurie writes technical and financial articles for several magazines and gives technical product advice to major newspaper and internet companies. In addition to his PlanDo responsibilities Laurie is a director of East Training and Consultancy Limited, which serves the public sector. |
| About Us |
The Company
PlanDo Ltd was founded on the basis of providing the most cost effective and relevant solutions to a broad spectrum of business problems.PlanDo will work with your organisation to research and identify your key market and its most valuable channels.
PlanDo can take your product all the way from factory to market, even setting up a U.K. sales and distribution organisation for you. If that’s your plan…we can do it!
PlanDo will assist you to achieve your objectives, deriving maximum effect from its own assets and core competences. PlanDo is also able to tap into a wealth of U.K. and international marketing intelligence provided by its network of associates.
PlanDo will be your partner at every step to market, creating value and advising you on how to establish the highest quality business organisations to provide ongoing product demand and high levels of customer satisfaction.
PlanDo is prepared to provide assistance in business continuity or during short term “interim” management projects. And in a crisis PlanDo can be part of your in-house management team.
