Copy Writing

 

Copy Writing & Proofreading

Having been responsible for the total marketing output of two major Japanese optical giants the directors of PlanDo have all the requisite skills and experience to produce creative and technical copywriting, delivering the highest quality communication at all levels.

Company Prospectus	Catalogues
Packaging	Labels
User Manuals	Guarantees
Inserts and Fliers	Advertising Copy
Press Releases	Product Launch Material
Promotional Material	Price Lists
Signage	Web-site
Translations	Rewrites
Copy checking	Proofreading to final proof

PlanDo offers 100% satisfaction…and it’s guaranteed.
A job’s not finished until you say it is.

Close Reading
PlanDo can save you time and, potentially, huge expense by applying critical professional scrutiny to all documents and manuals.

Some perfectly sound products suffer more than a 30% returns rate because of poorly written user guides and instructions.
Be it poor translation, centralised European marketing , lack of launch preparation or more commonly lack of care; whatever the reason, there is simply no excuse.
The aftermath? Product Returns: Product Recalls: 100% loss of revenue: Credit Claims and further compensation requests.  A huge hemorrhage of management time, a loss of goodwill and your brand’s credibility.

And it doesn’t end there.  A warehouse full of Returns: Stock Write-downs: the associated Reworking & Refurbishment Costs; only to be left with the struggle to resell at a fraction of the stock's true worth. Add it all up!

PlanDo will work with your product managers and your products to ensure that such slipshod, slapdash material won’ t find its way onto the shelves of your major retail clients or the homes of their customers.